Adding a Campaign Group
Overview of FR037UPD
A campaign group allows you to group appeals beneath a campaign. For example, you might wish to have multiple appeals for a campaign, categorized into separate types. To do this, you would create a campaign, then add your campaign groups. From the Campaign Explorer screen, click Add and select New Campaign Group. You will see this screen:
Group Setup tab
The following fields are available on this screen:
| Field | Description |
|---|---|
| Group ID | Enter a unique, alphanumeric group ID. This field is upper case, and is limited to 10 characters |
| Region | If you are associating this group with a particular region, you can type the region code or click the list icon to select from a list of active regions in the system. Leave this field blank if inheriting region from the campaign |
| Description | A brief description of the group |
| Date | Enter the date that the group becomes active. You can type the date in mm/dd/yyyy format or click the calendar icon to select the date |
| Theme | Select from a list of active theme codes in the system |
| Approach | Select from a list of active approach types in the system |
| Audience | Select from a list of active audience codes in the system |
When you have finished entering the information, click Save to retain your changes.
Also on this screen is a Statistics section. These fields will update as the campaign progresses:
The following fields are displayed here:
| Field | Description |
|---|---|
| Total cost | Overall expense associated with the campaign group |
| Contacted | Number of recipients for this campaign group. Display only |
| Amount | Dollar amount raised under this campaign group. Display only |
| Count | Number of respondents under this campaign group. Display only |
Once you have saved the group, the Statistics tab becomes active and available for clicking.
Statistics tab
The statistics tab displays information related to appeals grouped within this campaign group. The fields visible on this screen are:
| Field | Description |
|---|---|
| # Contacted | Number of contacts for all appeals beneath the group. Display only |
| # Responses | Number of responses (donations) generated by appeals in this group. Display only |
| Response rate | Number of responses divided by the number of contacts for all appeals in the group times 100. Display only |
| Total revenue | Total dollar amount generated by the group's appeals. Display only |
| Total cost | Total expense associated with the group's appeals. Display only |
| Net revenue | Total response amount minus the total cost for the appeals. Display only |
| Cost per $ raised | Total cost for the appeals divided by the total response amount (to four decimal places). Display only |
| Cost per contact | Total cost for the appeals divided by the number of contacts (to four decimal places). Display only |
| Average response | Average dollar amount contributed in response to this group. Takes the total response dollar amount and divides by the number of responses. Display only |
| Median response | Rounds each donation amount under the group and calculates the median (or middle) based on rounded amounts. Display only |
| Mode | Rounds each donation amount under the group and calculates the mode (or value occurring most commonly) based on rounded amounts. Display only |
| Yield per 1,000 | Revenue dollar amount generated for each 1,000 contacts. Display only |
| Net Yield per 1,000 | Revenue dollar amount generated for each 1,000 contacts, minus the cost for each 1,000 contacts. Display only |
As responses to the appeal are received, the numbers and graph will update to reflect those changes.
