Campaign Cost Analysis
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Overview of FR266
The Campaign Cost Analysis report searches for campaign, appeal, group statistics dealing with number of pieces sent/returned, revenue/cost, and other derived percentages and ratios. The report output displays information such as pieces sent, pieces returned, return percentage, revenue, cost, net revenue, revenue per piece, cost per piece, revenue per thousand pieces and net revenue per thousand pieces. To run this report:
- From the DDI Connect main menu, double-click Connect FR
- Double-click Campaigns & Appeals
- Double-click 266 Campaign Cost Analysis. The parameters screen will appear:
The following fields are available on this screen:
| Field | Description |
|---|---|
| Start date/thru | Enter the date range that you wish to report against. You can type the dates in mm/dd/yyyy format or click the calendar icons to select the dates |
| Audience | If you wish to report for a particular audience, you can do so here. Type the audience code or click the list icon to select the audience you wish to report against |
| Theme | If you wish to report for a particular theme, you can do so here. Type the theme code or click the list icon to select the theme you wish to report against |
| Approach | If you wish to report for a particular approach, you can do so here. Type the approach code or click the list icon to select the approach you wish to report against |
| Region | If you wish to report against a particular region, you can do so here. Type the region code or click the list icon to select from a list of active regions in the system |
| Campaign | If you wish to report at the campaign level, enter the campaign ID here. You can also click the list icon to select from a list of active campaigns in the system. If you select campaign, you can select the campaign type if you prefer to report against all campaigns of a certain type. Click the drop down arrow to select from a list of active campaign types in the system |
| Appeal | If you wish to report at the Appeal level, click the Appeal radio button. This enables the field to allow you to either enter the Appeal code or click the list icon to select from a list of active appeals in the system |
| Group | If you wish to report at the Group level, click the Group radio button. This enables the field to allow you to either enter the Group code or click the list icon to select from a list of active groups in the system |
| Include promo type | To report only on donations with one or more promotion types, type the code or codes, separated by commas, or click the list icon to select from a list of active promotion types in the system |
| Exclude promo type | To exclude donations with one or more promotion types, type the code or codes, separated by commas, or click the list icon to select from a list of active promotion types in the system |
| Show each appeal | This field is only active if you selected either Campaign or Group above. If you wish to see cost statistics for each appeal, select this option. If you only want to see the overall statistics for the campaign or group, de-select this option |
| Summarize by selection (campaign or group) | This field is only active if you selected either Campaign or Group above. If you wish to see a summary by selection, select this option. If you only want to see the overall statistics for the campaign or group, de-select this option |
Print Options
After clicking the Print Options button you will see the following options. Choose the desired options and click OK to return to the report parameters screen.
| Option | Description |
|---|---|
| Printer | Click the drop down arrow to select from a list of available printers. DDI Connect uses your default printer unless told otherwise |
| Format | Click the drop down arrow to select from a list of available formats. Select paper size, number of columns, and number of rows for printing. Each report has built-in format defaults. Select “Use Defaults” to use the built-in report defaults. The number of rows and columns controls the print size and amount of information per page |
| Memo | If you wish, you can add a memo to the output of the report. NOTE: It is recommended that Word documents be saved with the .docx extension |
| View Report | This option generates a pdf file that is displayed on the screen when the report is generated |
| Archive Report | If this option is selected, the system will archive the report in the DDI Connect report archives. For information on working with archived reports, please reference this page: Archived Report Viewer |
| Print Report | If selected, the system will generate the report output to your default printer. NOTE: You will also receive a pdf version of the report, displayed on your screen |
| Print via PDF | Prints directly to your printer. |
| This option allows you to send a .pdf attachment of the report to the indicated users' email addresses. When OK is clicked, a dialog box will open requesting a recipient | |
| Duplex/Top | Prints the report on both sides of the paper in landscape style. The printer must be capable of printing on both sides or an error will occur |
| Duplex/Side | Prints the report on both sides of the paper in portrait style. The printer must be capable of printing on both sides or an error will occur |
| Green bar | Adds shaded, horizontal bars to the report, making it easier to read across columns |
| No dialog | Selecting this option means that no ‘Report Completed’ dialog will display after the report has been generated |
| Extra copies | If you want extra copies of the report generated, type the number in this field |
Click Start. The system will generate the report based on the parameters you selected, and display the results. Click below to view a sample of this report.
